Audiobooks 101

The publishing world has evolved beyond pen and paper. As society, culture, and technology have advanced norms and needs have advanced too.

Readers are now listeners. Individuals who typically do not enjoy readers have embraced listening to audiobooks while individuals who love reading but lack the time to sit and read are exploring audiobooks. 

Needless to say, your next bestseller needs to be available in print, ebook, and audiobook formats. Don't leave potential readers (or listeners) behind!

If you're a self-published author or entrepreneur looking to maximize your book's reach, audiobooks are the key to expanding your audience and increasing revenue

Why Audiobooks Are a Must for Entrepreneurs & Industry Pros

1. Your Audience is Busy—Give Them a Way to Multitask

Your readers are likely just like you. They’re  high achievers juggling businesses, strategically and professionally advancing in their careers, starting or maintaining their family with their partner and children, probably love dogs and even have a family pet, watch what they eat, do cardio three to four times a week, and practice their version of self care. Can you say, busy? An audiobook allows them to consume your content while commuting, working out, or sipping their third coffee of the day. Convenience is currency in today’s world—so cash in.

2. Audiobooks Expand Your Reach

Publishing a book in print or ebook format is great, but if you’re not offering an audiobook, you’re missing a whole segment of potential readers (or rather, listeners). Many people prefer listening over reading—think about how podcast consumption has skyrocketed. An audiobook puts you in their ears, literally.

3. It Boosts Your Credibility & Connection

Your voice carries your energy, passion, and personality in a way that words on a page simply can’t. When you narrate your own book (if you’ve got the voice for it—more on that later), you create an intimate connection with your audience. They hear your inflection, your excitement, your authenticity. That builds trust, which leads to more engagement and more business opportunities.

4. Audiobooks Give You a Competitive Edge

The self-publishing space is crowded. Having an audiobook sets you apart. Plus, platforms like Audible, Apple Books, and Google Play provide additional ways for people to discover your work. More exposure = more influence.

How to Create an Audiobook (Without Losing Your Sanity)

1. Decide Who’s Going to Narrate

• Narrate it yourself if you have a strong, engaging voice and want to establish a personal connection.

• Hire a professional narrator if you want polished, studio-quality sound (or if your voice puts people to sleep—hey, self-awareness is key!).

  
  

2. Get the Right Equipment

If you’re DIY-ing your audiobook, you’ll need:

• A high-quality microphone (skip the built-in laptop mic, please)

• A quiet, soundproof space (a closet works wonders)

• Recording software like Audacity or Adobe Audition

  
  

3. Record & Edit Like a Pro

• Speak clearly, with energy and natural pacing.

• Avoid background noise (your dog’s barking is not a special effect).

• Edit out mistakes and clean up audio for a seamless experience.

  
  

4. Choose a Distribution Platform

Once your audiobook is polished and ready, distribute it through platforms like:

• Audible (via ACX)

• Apple Books

• Google Play Books

The thing is, audiobooks aren’t just a trend—they’re the future of publishing. If you’re an entrepreneur, speaker, or industry expert, turning your book into an audiobook is a power move that can amplify your reach, credibility, and revenue.

So, are you ready to give your book a voice? Whether you narrate it yourself or bring in a pro, the key is making your knowledge accessible in all formats. Because in the end, the more ways people can consume your content, the more lives (and businesses) you’ll impact.

For more about Audiobooks check out the Dear Authors podcast Season 2 episode 3